Attend this hands-on workshop to learn how your organization can create internal brand strategies and tactics that will drive stronger employee engagement, and commitment to creating exceptional customer experiences and delivering on your brand promises.
The approaches discussed in this session will help you create a culture in which employees are engaged and inspired around a common vision, strategy, and brand promise and will help you align the attitudes and behaviors of employees to drive growth and activate your strategy and brand promise, in addition to:
Rick DeMarco, Managing Director
Inward Strategic Consulting
Your goal: To use more videos for internal branding and internal communications!
Your problem: Videos cost too much money, take too much time to produce, are complicated and production is intimidating, and you don’t have a video crew.
The solution: Attend this workshop and be trained on how to create captivating videos using your own smart phone!
Learn video hacks to help your organization accomplish more with video in less time, for less money. Most importantly, learn how to create inspiring video that employees will actually want to watch and share, strengthening your brand from within!
In the most hands-on video training you will ever receive – you will have the opportunity to shoot video and recieve feedback on the spot. You’ll learn the tools and industry tricks to create, produce, and share video that will inspire and inform your employees!
Rocky Walls, CEO
12 Stars Media
Engaging brand stories—whether being told to internal or external stakeholders—should be developed with a well-honed framework that identifies the key elements, or tenets, of the brand. Each of these core tenets will be explained in detail and demonstrated as to how they each relate to both internal and external brand storytelling.
Learn a unique roadmap and approach to strategic branding – used by globally known brands such as Coca-Cola, Heineken, and Disney; and learn how to:
Kevin Finke, Owner & Chief Storyteller
Experience Willow
Today, an employer brand must do more than simply attract people to work. In order to authentically deliver the brand promise and employer must inspire the right people, to deliver the right work, in the right way.
Through hands-on exercises this workshop will provide you with best practices to re-define your employer brand, respond to changes in the employment marketplace, refresh what your employer brand must achieve, and refocus how leadership inspires employees to deliver what your organization (and your brand) promise to customers, including how to:
D. Mark Schumann, Principal
re-communicate
Julia Markish, Director, Professional Services, Employee Practice
Medallia
Learn how Aon assisted Nasdaq in developing a compelling, distinctive, and authentic Employee Value Proposition, EVP, to attract high performers and resonate with their employee population. Dig deep with Aon and learn the in’s and out’s of their internal communications strategy towards management and colleague engagement in order to bring the Nasdaq employer brand to life.
Discover best practices and practical tips to aid you in effectively communicating your EVP internally, and learn how to:
The ability to influence what and how customers purchase and retention decisions are often thought of as “abstract” and “what marketing does.” Yet, deploying brand strategies across an organization is something that every employee can – and should – own. As communicators, it is our job to make the “abstract” more tangible and to clearly explain brand strategy so employees understand how their actions support the brand and directly impact an organization’s success.
Discover best practices and practical tips to communicate your brand in a way that engages employees and encourages them to use brand strategies when making business decisions that impact customers, and learn how to:
Beth Daniels, Brand Strategy Manager
The Standard
Paul Barton, ABC, Principal Consultant
Paul Barton Communications LLC
To attract and engage employees voluntarily, without having to use significant bandwidth, a nonexistent budget, or enforcement power, SAP created weekly 60 second videos called “Brand Tips in a Minute.”
These minute videos (not a second longer!) are designed to help employees understand and apply the brand while showing them how to save time and reduce headaches – all while helping to build a stronger, consistent brand.
Implement this award-winning format and other innovative practices like “Training Tuesdays”, “Brand Flashes”, and a “Brand Master” into your internal brand strategy to exceed employee brand engagement goals, including how to:
Joe Pantigoso, Senior Director, Global Brand
SAP
Find out how your internal brand can benefit from the intersection of philanthropy and communications, including how to:
Alison Arella, Manager of Corporate Social Responsibility
Cambia Health Solutions
At Autodesk, leaders recognize the importance of employee engagement and strategic alignment, but it can be challenging to connect with the global workforce on a regular basis. Real-time, “live” video communication enables leaders to connect with employees around the world in a powerful, effective, and highly interactive way – that engages employees better than written, verbal, or video-only communications.
Hear the specific details about how Autodesk built “Autodesk On Air” using a webcasting platform that works equally well on traditional and mobile platforms, giving leaders and teams a live “Town Hall” experience no matter where they are based, and 24/7 access to on-demand replays.
This session will provide you with the necessary information to effectively introduce a webcasting platform of your own to engage employees, increase innovation, drive change and business results, including how to:
Michele Wolpe, Director Employee Communications
Autodesk
Malcolm Lotzof, CEO
INXPO
Featured Panelists:
New technology can be a driving force for creating and improving the all important employee experience, but internal communicators tend to be more on the bleeding edge (than cutting edge) of technology, providing a safer and more risk-free approach. The speed at which technology changes and improves increases exponentially.
While every piece of new technology may not be relevant to every organization or every campaign, it’s important for you to have a basic understanding of new technology and its capabilities to further branding and culture initiatives.
This session will provide you with an overview of a number of new technologies giving you the insight you need to choose which tools are right for your organization and your existing communication campaigns, including how to:
Chuck Gose, Corporate Communication Practice Leader, Sales Director
BroadSign
Employees across any organization need (and deserve!) to receive clear and cohesive messages anchored to core business goals. Communicators must lead the organization through a process to develop a corporate messaging platform that ties company vision, brand, and strategy together in a way that effectively aligns communications across the organization, and aligns employees with the brand and mission.
Learn how the USAA created and managed their corporate messaging platform to ensure brand alignment, including how to:
Jim Thomas, Executive Director, Strategic and Board Communications
USAA
With a workforce of over 28,000, spanning across 80 communities around the country – helping everyone feel included, connected, and engaged is not easy. By creating mobile communities for employee groups across Express Scripts, employees are helping to shape and champion a changing and robust culture.
Learn how social and mobile internal communications can be catalysts for culture change and community building, and learn how to:
Jennifer Pruett, Director, HR Communications
Express Scripts
Chris Dornfeld, President and Co-Founder
Bonfyre
In this interactive session you will:
Denise Roberts McKee, COO
AboutFace Media
Scripps Networks Interactive is dedicated to developing creative, trendsetting, original television programming and digital content that celebrates the lifestyle categories of home, food, and travel. Their goal — to build brands for life as they’ve done with flagship networks, HGTV and Food Network. Their determination to stay on brand is what sets them apart from the competition and is a core concept that has made Scripps Networks today’s leader in lifestyle media.
But there is often a price to pay when corporations experience rapid growth and a stronger identity within their core brands. That price is a siloed and disconnected workforce that inhibits the free flow of shared communication, ideas and innovation across company lines.
To address the issue, the Internal Communications and Employee Engagement team devised an actionable strategic plan to close the gap between the Scripps Networks Interactive (mothership/umbrella) brand and its iconic network brands, as well as bolster company culture.
Through corporate social responsibly, diversity and inclusion programs and opportunities for employees to “live the brands,” the company’s culture and identity is re-emerging as the company’s focal point and is being reflected more and more in their audiences, workforce, and business.
In this session, you will learn how Scripps Networks Interactive did it all, and how you too can create a strategic brand plan across your enterprise, and learn how to:
Janet Testerman, Manager, Corporate Communications
Scripps Networks Interactive
For the first time in over a decade, Intel slipped from being one of the top 10 most valuable brands in the world. Their brand value had eroded due to both a decline in the PC and the fact that Millennials grew up in an age without Intel. The vast majority of people only knew Intel as a PC processor company. But in reality, their business extends across other key technology sectors from the data center to wearables, Internet of Things, software, security, and more.
To return their brand to a position of strength, Intel knew exactly where to start – with their employees. They set out to rebuild the brand from the inside-out. Hear practical tips and see real examples of how Intel strengthened awareness of the extraordinary range of places and spaces where their technology lives and the impact it has on literally billions of people.
Gain a fresh perspective on how you can rebrand your company using your most important asset – your employees, including how to:
Shannon Smith, Director, Employer Branding
Intel