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Strategic Internal Branding
April 19 - 21 in Scottsdale, AZ
Venue, Pricing, & Registration Details

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Tuesday, April 19
 

TBA

PRE-CONFERENCE INTERACTIVE WORKSHOPS
Expand your knowledge and enhance your learnings at the conference by attending the pre-confernece workshops. All 4 workshop leaders have been top-rated speakers at past conferences - this is an all-star line up that you can't miss!

Tuesday April 19, 2016 TBA
Sky Ballroom: Sun/Moon Room FireSky Resort, Scottsdale

7:45am PDT

Registration and Continental Breakfast
Enjoy complimentary coffee, tea, and breakfast as you meet your workshop leader and fellow attendees!

Tuesday April 19, 2016 7:45am - 8:00am PDT
Sky Ballroom: Sun/Moon Room FireSky Resort, Scottsdale

8:00am PDT

WORKSHOP A: Step-By-Step Framework To Implement Effective Internal Branding Processes That Drive Employee Engagement And Exceptional Performance
Inward Strategic Consulting

Attend this hands-on workshop to learn how your organization can create internal brand strategies and tactics that will drive stronger employee engagement, and commitment to creating exceptional customer experiences and delivering on your brand promises.

 

The approaches discussed in this session will help you create a culture in which employees are engaged and inspired around a common vision, strategy, and brand promise and will help you align the attitudes and behaviors of employees to drive growth and activate your strategy and brand promise, in addition to:


  • Learning a step-by-step framework for effective internal branding (theory, messaging, tactical planning, program management & measurement processes to track results and impact)
  • Developing a message architecture–process of building a comprehensive internal message that is clear and understood, relevant, personal – and drives the right behavior required to deliver on your brand promise and business strategy
  • Creating a message matrix – understanding the value of communicating the right message, to the right audience, at the right time
  • Communicating internal branding projects to your audience in a meaningful way by understanding the importance of tactical resonance and message relevance
  • Using a codified, proven process for creating sustainable employee engagement and brand alignment
  • Implementing a process for creating tactical plans that drive greater employee participation and buy-in
  • Engaging employees via social media and gamification to create engagement with fun and excitement
  • Aligning your internal messaging and branding with your external brand position and promise

 

Rick DeMarco, Managing Director
Inward Strategic Consulting


Speakers
avatar for Rick DeMarco

Rick DeMarco

Managing Director, Inward Strategic Consulting
Rick is a strategic business leader with a proven track record of motivating and inspiring people to achieve exceptional results in a changing environment.  He has held senior leadership roles in industry leading companies like Carrier, KitchenAid, and HP in marketing, general management... Read More →


Tuesday April 19, 2016 8:00am - 10:00am PDT
Sky Ballroom: Sun/Moon Room FireSky Resort, Scottsdale

10:00am PDT

Morning Stretch Break & Refreshments
Stand up, stretch, and grab some refreshments as we switch over to the next workshop session.

Tuesday April 19, 2016 10:00am - 10:15am PDT
Sky Ballroom: Sun/Moon Room FireSky Resort, Scottsdale

10:15am PDT

WORKSHOP B: Using Storytelling And Video (With Your Very Own Smart Phone!) To Strengthen Your Internal Brand Campaigns To Inform And Inspire Employees To Live Your Brand
12 Stars Media

Your goal: To use more videos for internal branding and internal communications!


Your problem: Videos cost too much money, take too much time to produce, are complicated and production is intimidating, and you don’t have a video crew.

The solution: Attend this workshop and be trained on how to create captivating videos using your own smart phone!

Learn video hacks to help your organization accomplish more with video in less time, for less money. Most importantly, learn how to create inspiring video that employees will actually want to watch and share, strengthening your brand from within!

In the most hands-on video training you will ever receive – you will have the opportunity to shoot video and recieve feedback on the spot. You’ll learn the tools and industry tricks to create, produce, and share video that will inspire and inform your employees!

Rocky Walls, CEO
12 Stars Media


Speakers
avatar for Rocky Walls

Rocky Walls

CEO, 12 Stars Media
Rocky is the man behind the wheel on the 12 Stars Media bus. When he’s not working alongside fellow 12 Stars team members, he's consulting one-on-one with companies about using video in their marketing and communication plans or engaging rooms full of communicators by speaking in... Read More →


Tuesday April 19, 2016 10:15am - 12:15pm PDT
Sky Ballroom: Sun/Moon Room FireSky Resort, Scottsdale

12:15pm PDT

Lunch - On Your Own, But Not Alone!
Stop by the registration table for a map of local, hot-spot eatieries near by.
Feel free to dine with a group or go out on your own.
*Lunch costs are on your own.

Tuesday April 19, 2016 12:15pm - 1:15pm PDT
Sky Ballroom: Sun/Moon Room FireSky Resort, Scottsdale

1:15pm PDT

WORKSHOP C: Synergizing Your Brand Story: The Relationship Between Internal & External Brands
Experience Willow

Engaging brand stories—whether being told to internal or external stakeholders—should be developed with a well-honed framework that identifies the key elements, or tenets, of the brand. Each of these core tenets will be explained in detail and demonstrated as to how they each relate to both internal and external brand storytelling.

 

Learn a unique roadmap and approach to strategic branding – used by globally known brands such as Coca-Cola, Heineken, and Disney; and learn how to:

 

  • Uncover and articulate the core tenets of your brand story
  • Identify and leverage synergies between your internal and external brand
  • Differentiate your brand through compelling propositions and promises
  • Design communications and experiences that reveal and grow core brand equities

 

Kevin Finke, Owner & Chief Storyteller

Experience Willow


Speakers
avatar for Kevin Finke

Kevin Finke

Owner & Chief Storyteller, Experience Willow
You know that kid who never stopped asking why? That was Kevin. And asking why—finding out why something works and how to make it better—still drives him to this day. His curious, contagious spirit is what helps him create meaningful experiences for the world’s most progressive... Read More →


Tuesday April 19, 2016 1:15pm - 3:15pm PDT
Sky Ballroom: Sun/Moon Room FireSky Resort, Scottsdale

3:15pm PDT

Afternoon Stretch Break & Refreshments
Take a quick stretch break, grab some refreshments and treats, and get ready for the last workshop session!

Tuesday April 19, 2016 3:15pm - 3:30pm PDT
Sky Ballroom: Sun/Moon Room FireSky Resort, Scottsdale

3:30pm PDT

WORKSHOP D: Redefine Your Employer Brand And Deliver Your Brand Promise Authentically For Today’s Workforce
re-communicate

 Today, an employer brand must do more than simply attract people to work. In order to authentically deliver the brand promise and employer must inspire the right people, to deliver the right work, in the right way.

 

Through hands-on exercises this workshop will provide you with best practices to re-define your employer brand, respond to changes in the employment marketplace, refresh what your employer brand must achieve, and refocus how leadership inspires employees to deliver what your organization (and your brand) promise to customers, including how to:


  • Strengthen the connection between the employer brand and an organization’s customers, specifically to define how employees must deliver what the brand promises to the company’s consumers  
  • Secure real-time qualitative insight into how the employer brand can symbolize what it takes for an employee to “own” this connection with customers
  • Engage and influence how the organization’s senior leadership live the employer brand and what that means to employees, customers, and other stakeholders

 

D. Mark Schumann, Principal

re-communicate


Speakers
avatar for D. Mark Schumann

D. Mark Schumann

Principal, re-communicate
D. Mark Schumann, formerly with Towers Perrin, served as the firm’s leader of the global communication consulting business as well as the Managing Principal of its offices in Texas. He and Libby Sartain, former CHRO of Southwest Airlines, introduced the concept of employer brand... Read More →


Tuesday April 19, 2016 3:30pm - 5:30pm PDT
Sky Ballroom: Sun/Moon Room FireSky Resort, Scottsdale
 
Wednesday, April 20
 

TBA

GENERAL SESSIONS DAY 1
Wednesday April 20, 2016 TBA
Sky Ballroom FireSky Resort, Scottsdale

8:00am PDT

Registration and Continental Breakfast
Sign-in, pick up your materials, and enjoy a continental breakfast before we start the day and kick off the conference!

Remember to bring your business cards!

Wednesday April 20, 2016 8:00am - 8:30am PDT
Sky Ballroom FireSky Resort, Scottsdale

8:30am PDT

Chairperson's Opening & Speed Networking
In this fast-paced forum get to know your conference chairperson, Chuck Gose, Founder & Host of the ICology Podcast, meet and network with your fellow peers, and discuss the latest and greatest best practices for internal branding.

Get ready for two days jam packed with knowledge, solutions, tips & tricks, and innovative ideas.

Speakers
avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →


Wednesday April 20, 2016 8:30am - 9:15am PDT
Sky Ballroom FireSky Resort, Scottsdale

9:15am PDT

Harnessing The Voice Of Employees To Drive Talent Brand And Business Results
Medallia
As companies’ internal brands are becoming increasingly connected to both external and individual brands, the onus to understand each, and be able to tie them together, has equally increased.  By harnessing the wisdom of your employees, you not only gain their perspective on each element of this combined brand story, but give them the opportunity to shape it.

We will build the case for employee feedback, bringing its power to life through real-world examples as well as primary and supporting research. This session will provide you with the knowledge needed to assess your organization’s capabilities with respect to VoE.  You can expect to:

  • Explore the roles of responsibility and influence across brand “circles,” and the array of feedback sources and mechanisms we have to nail down each
  • Discuss the common trip-ups of cadence and questions for employee feedback - what’s “right” for your organization?
  • Learn how to avoid the most common pitfalls when setting up an employee feedback system

Julia Markish, Director, Professional Services, Employee Practice

Medallia


Speakers
avatar for Julia Markish

Julia Markish

Director, Professional Services, Employee Practice, Medallia
Julia has a penchant for creating systems and processes that, simply put, make people happier.  She began going down this path when she first encountered NPS during her engagements at Bain, as a Consultant. From the start, she was attracted by the principles that were at the foundation... Read More →


Wednesday April 20, 2016 9:15am - 9:50am PDT
Sky Ballroom FireSky Resort, Scottsdale

9:50am PDT

Developing A Communications Strategy To Bring Your Employee Value Proposition To Life
Aon Hewitt

Learn how Aon assisted Nasdaq in developing a compelling, distinctive, and authentic Employee Value Proposition, EVP, to attract high performers and resonate with their employee population. Dig deep with Aon and learn the in’s and out’s of their internal communications strategy towards management and colleague engagement in order to bring the Nasdaq employer brand to life.

 

Discover best practices and practical tips to aid you in effectively communicating your EVP internally, and learn how to:

 

  • Implement new brand guidelines
  • Apply your EVP to existing communications
  • Develop a strategic communication strategy

Kat Drum, West Region Practice Leader, Communications & Branding
Aon Hewitt

Speakers
avatar for Kat Drum

Kat Drum

West Region Practice Leader, Communications & Branding, Aon Hewitt
Kat Drum is the West Region Practice Leader and Associate Partner at Aon Hewitt. She develops high impact and innovative solutions to help clients with employee behavior and culture change. Her strategic areas of focus are in Employment Branding, Benefit Communication and Employee... Read More →


Wednesday April 20, 2016 9:50am - 10:25am PDT
Sky Ballroom FireSky Resort, Scottsdale

10:25am PDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and delicious snacks as you network with your fellow attendees!

Wednesday April 20, 2016 10:25am - 10:45am PDT
Sky Ballroom FireSky Resort, Scottsdale

10:45am PDT

Integrating Marketing Techniques To Motivate And Engage Employees To Support The Brand And Drive Organizational Success
The Standard

The ability to influence what and how customers purchase and retention decisions are often thought of as “abstract” and “what marketing does.” Yet, deploying brand strategies across an organization is something that every employee can – and should – own.  As communicators, it is our job to make the “abstract” more tangible and to clearly explain brand strategy so employees understand how their actions support the brand and directly impact an organization’s success.

 

Discover best practices and practical tips to communicate your brand in a way that engages employees and encourages them to use brand strategies when making business decisions that impact customers, and learn how to:

  • Engage in “Discovery Sessions” that help to move the conversation from “educating and informing” to “action and ownership”
  • Make abstract concepts come to life through gamification
  • Repackage employee feedback into an inspiring tool for managers and other employees
  • Create a themed forum for employees to review progress and celebrate success

 

Beth Daniels, Brand Strategy Manager

The Standard 


Speakers
avatar for Beth Daniels

Beth Daniels

Brand Strategy Manager, The Standard
Beth Daniels has been deeply involved in brand strategy her entire career. Currently, she is the Brand Strategist for The Standard, a leading group benefit insurance and financial services company dedicated to providing financial well-being and peace of mind to more than six million... Read More →


Wednesday April 20, 2016 10:45am - 11:20am PDT
Sky Ballroom FireSky Resort, Scottsdale

11:20am PDT

MINI-Interactive Workshop: Finding The Voice Of Your Organization's Brand
Paul Barton Communications LLC
The tone you use to communicate to employees can have a powerful effect on employee perceptions, attitudes, and behaviors. Digital Age employees need communications that speak to them in an authentic voice and communications that treat them like valued business partners. Discover how to find the right branded tone for your organization and how to develop the supporting tools you need to enhance employee engagement and drive desired brand behavior. This session will include real life examples and proven practical approaches that were derived in a variety of organizational cultures in multiple industries. Build your band from the inside-out powerfully and simply with the Voice of the Brand and do so without whiz-bang technology or a big budget.

Paul Barton, ABC, Principal Consultant

Paul Barton Communications LLC


Speakers
avatar for Paul Barton

Paul Barton

Principal Consultant, Paul Barton Communications LLC
Paul Barton, ABC, has been passionate about connecting the minds of organizational leaders with the hearts of employees for more than 20 years. After a successful career at six fast-growing brands including PetSmart and Hawaiian Airlines, Paul authored a book entitled “Maximizing... Read More →


Wednesday April 20, 2016 11:20am - 12:20pm PDT
Sky Ballroom FireSky Resort, Scottsdale

12:20pm PDT

Lunch On Your Own - But Not Alone! Reservations Are Booked
Sign up for lunch with a group of your colleagues and peers and continue the conversations!

Reservations have been made at a number of local hot-spot restaurants. Please sign-up at the registration table if you are interested in dining out with a group. The sign up forms will also be passed around the room before lunch.

**Everyone is financially responsible for their own lunch.

Wednesday April 20, 2016 12:20pm - 1:50pm PDT
Sky Ballroom FireSky Resort, Scottsdale

1:50pm PDT

Using Videos And Education To Increase Employee Brand Engagement And Build A Strong, Consistent Brand
SAP

To attract and engage employees voluntarily, without having to use significant bandwidth, a nonexistent budget, or enforcement power, SAP created weekly 60 second videos called “Brand Tips in a Minute.” 

 

These minute videos (not a second longer!) are designed to help employees understand and apply the brand while showing them how to save time and reduce headaches – all while helping to build a stronger, consistent brand.

 

Implement this award-winning format and other innovative practices like “Training Tuesdays”, “Brand Flashes”, and a “Brand Master” into your internal brand strategy to exceed employee brand engagement goals, including how to:

 

  • Attract and inspire employees to create consistent, customer-centric, branded experiences
  • Measure engagement data to continually improve
  • Increase your brand champions across the enterprise
  • Remain consistent

 

Joe Pantigoso, Senior Director, Global Brand

SAP 


Speakers
avatar for Joe Pantigoso

Joe Pantigoso

Senior Director, Global Brand, SAP
Industry recognized for his branding and brand engagement expertise, Joe Pantigoso is a senior marketing communications executive with a proven track record of building brands.    For the past five years at SAP, a top global brand and leading enterprise software company, he’s... Read More →


Wednesday April 20, 2016 1:50pm - 2:25pm PDT
Sky Ballroom FireSky Resort, Scottsdale

2:25pm PDT

Help Your Employees Personify Your Company Values Through Philanthropy And Communications
Cambia Health Solutions
Everyday, Cambia Health Solutions aims to engage their employees in philanthropic activities as a way to help them internalize their corporate values and capture their voices as strong brand ambassadors. Cambia has accomplished this through their signature employee giving campaign, created for showing how communications and philanthropy can successfully drive employee engagement and create a culture of giving that aligns with the organization’s brand.

 

Find out how your internal brand can benefit from the intersection of philanthropy and communications, including how to: 

  • Build an innovative and multi-layer communications campaign that incorporates culture-building language and can enable employees to embody your corporate brand values
  • Create your internal team with untraditional partners
  • Extend your brand to employees through classic PR principles
  • Measure your internal brand campaign for qualitative & quantitative results

 

Alison Arella, Manager of Corporate Social Responsibility

Cambia Health Solutions


Speakers
avatar for Alison Arella

Alison Arella

Manager, Corporate Social Responsibility, Cambia Health
As the Manager of Corporate Social Responsibility for Cambia Health Solutions, Alison combines her passion for community work with the mission of an $8 billion not-for-profit health solutions company. In her role, Alison oversees executive board placement, manages employee engagement... Read More →


Wednesday April 20, 2016 2:25pm - 3:00pm PDT
Sky Ballroom FireSky Resort, Scottsdale

3:00pm PDT

Afternoon Refreshments & Networking Break
Take this time to stretch, network with your peers, and grab some afternoon refreshments.

Wednesday April 20, 2016 3:00pm - 3:20pm PDT
Sky Ballroom FireSky Resort, Scottsdale

3:20pm PDT

Interactive Exercise - Let's Solve Your Issues & Challenges!
You will be divided into groups to discuss with your fellow attendees specific challenges you are experiencing within your organization. Take this time to receive solutions from your fellow attendees as well as provide tips & tricks of your own!

Wednesday April 20, 2016 3:20pm - 3:50pm PDT
Sky Ballroom FireSky Resort, Scottsdale

3:50pm PDT

Engage And Inform A Global Workforce By Strategically Aligning Your Brand Through Video Communications
Autodesk & INXPO

At Autodesk, leaders recognize the importance of employee engagement and strategic alignment, but it can be challenging to connect with the global workforce on a regular basis. Real-time, “live” video communication enables leaders to connect with employees around the world in a powerful, effective, and highly interactive way – that engages employees better than written, verbal, or video-only communications. 

 

Hear the specific details about how Autodesk built “Autodesk On Air” using a webcasting platform that works equally well on traditional and mobile platforms, giving leaders and teams a live “Town Hall” experience no matter where they are based, and 24/7 access to on-demand replays.

 

This session will provide you with the necessary information to effectively introduce a webcasting platform of your own to engage employees, increase innovation, drive change and business results, including how to:

  • Utilize video communications as an integral part of your organization’s internal brand communication strategy
  • Implement a powerful workforce communication program using a step-by-step plan
  • Track and understand measurable results that will prove the ROI to leadership

 

Michele Wolpe, Director Employee Communications

Autodesk

 

Malcolm Lotzof, CEO

INXPO


Speakers
avatar for Malcolm Lotzof

Malcolm Lotzof

CEO, INXPO
Mr. Lotzof is a Digital Innovator, Entrepreneur and Visionary. His passion for technology has led him to revolutionize the way video is used to solve communication challenges. Currently CEO at INXPO, Mr. Lotzof has developed the industry's most powerful video presentation broadcasting... Read More →
avatar for Michele Wolpe

Michele Wolpe

Director of Employee Communications, Autodesk
Michele Wolpe has over 20 years’ experience in leading employee communications at Fortune 500 companies, including The Walt Disney Company, Barclays Global Investors, Charles Schwab, DHL Worldwide Express and Silicon Graphics.  She is currently the Director of Employee Communications... Read More →


Wednesday April 20, 2016 3:50pm - 4:25pm PDT
Sky Ballroom FireSky Resort, Scottsdale

4:25pm PDT

Interactive Panel Session - Get Your Questions Answered!
Do you have questions that you didn't get the chance to ask?
Have new questions been raised that you want answered?
Would you like more examples given?

Take this time to ask any additional questions you may have to our panel for the day.

Panel Moderator:
  • Conference Chairperson: Chuck Gose, Founder & Host, ICology

 

Featured Panelists:

  • Dr. Josh Burdett, Executive & Business Coach, Josh Burdett Group
  • Dr. Sheetal Agarwal, Principal, Kwilt Strategy
  • Dr. Melissa Hughes, President & Founder, The Andrick Group

Moderators
avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →

Speakers
avatar for Dr. Sheetal Agarwal

Dr. Sheetal Agarwal

Principal Communication and Community Strategist, Kwilt Strategy
Dr. Sheetal Agarwal is an award-winning and published author with more than 10 years of experience in communication and community engagement strategy.    Currently, Agarwal is the founder of Kwilt Strategy, a Seattle-based communication research and consulting firm focused on... Read More →
avatar for Dr. Josh Burdett

Dr. Josh Burdett

Executive and Business Coach, Josh Burdett Group
Dr. Josh Burdett has spent much of his career as an organizational troubleshooter on issues at the intersection between organizational culture and process improvement. Dr. Burdett was an executive with a top-ten US bank for over eight years including roles in compliance, fraud prevention... Read More →
avatar for Dr. Melissa Hughes

Dr. Melissa Hughes

President and Founder, The Andrick Group
Melissa specializes in employee engagement, effective communication strategies, and the unique dynamics of the multigenerational workforce – all of which contribute to organizational culture and are essential for success.  Having worked with learners from the classroom to the boardroom... Read More →


Wednesday April 20, 2016 4:25pm - 4:55pm PDT
Sky Ballroom FireSky Resort, Scottsdale

4:55pm PDT

Chairperson Recap & Close Of General Sessions For Day 1
The conference chairperson will lead us through a recap of today and close the first day of the conference.
It is nearly time for the networking reception!

Speakers
avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →


Wednesday April 20, 2016 4:55pm - 5:00pm PDT
Sky Ballroom FireSky Resort, Scottsdale

5:00pm PDT

Networking Reception
Enjoy complimentary drinks on us at the hotel bar (directions will be provided) as you continue the conversation with your peers!

**Please wear your name tags!

Wednesday April 20, 2016 5:00pm - 6:00pm PDT
Sky Ballroom FireSky Resort, Scottsdale

7:00pm PDT

Dinner - On Your Own But Not Alone! Reservations Have Been Made
We have made dinner reservations at a local hot-spot.
If you are interested in dining out this evening with a group be sure to let the ALI staff know.

**Dinner costs are on your own.

Wednesday April 20, 2016 7:00pm - 8:30pm PDT
Sky Ballroom FireSky Resort, Scottsdale
 
Thursday, April 21
 

TBA

GENERAL SESSIONS DAY 2
Thursday April 21, 2016 TBA
Elements Ballroom FireSky Resort, Scottsdale

8:00am PDT

Registration and Continental Breakfast
Thursday April 21, 2016 8:00am - 8:30am PDT
Elements Ballroom FireSky Resort, Scottsdale

8:30am PDT

Chairperson Recap & Day 2 Welcome
The Chairperson of the conference will recap what we learned yesterday and get us started for the last day!

Speakers
avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →


Thursday April 21, 2016 8:30am - 8:40am PDT
Elements Ballroom FireSky Resort, Scottsdale

8:40am PDT

Enhance Your Employee Experience Through New Technologies That Align With Your Organization & Communication Campaign Goals
BroadSign

New technology can be a driving force for creating and improving the all important employee experience, but internal communicators tend to be more on the bleeding edge (than cutting edge) of technology, providing a safer and more risk-free approach.  The speed at which technology changes and improves increases exponentially.

 

While every piece of new technology may not be relevant to every organization or every campaign, it’s important for you to have a basic understanding of new technology and its capabilities to further branding and culture initiatives.

 

This session will provide you with an overview of a number of new technologies giving you the insight you need to choose which tools are right for your organization and your existing communication campaigns, including how to:

  • Use the employee experience as a driving force for the customer experience
  • Secure organizational buy-in into technology investments
  • Introduce new technologies into the workplace to improve communications and enhance the employee experience

Chuck Gose, Corporate Communication Practice Leader, Sales Director

BroadSign


Speakers
avatar for Chuck Gose

Chuck Gose

Strategic Advisor, SocialChorus
I am a self-proclaimed Skyline Chili connoisseur and Duran Duran fan with nearly 20 years of experience in marketing, corporate communications, and internal communications. My unrivaled passion and enthusiasm for the communications profession began early in my career at General Motors... Read More →


Thursday April 21, 2016 8:40am - 9:15am PDT
Elements Ballroom FireSky Resort, Scottsdale

9:15am PDT

Developing A Master Messaging Platform To Align Your Organization’s Vision, Brand, & Strategy
USAA

 Employees across any organization need (and deserve!) to receive clear and cohesive messages anchored to core business goals. Communicators must lead the organization through a process to develop a corporate messaging platform that ties company vision, brand, and strategy together in a way that effectively aligns communications across the organization, and aligns employees with the brand and mission.

 

Learn how the USAA created and managed their corporate messaging platform to ensure brand alignment, including how to:

  • Identify essential elements to build enduring corporate narrative
  • Bring alignment between mission, brand, and business goals – for employees and leadership alike
  • Use the right channels in order to achieve maximum impact

Jim Thomas, Executive Director, Strategic and Board Communications

USAA


Speakers
avatar for Jim Thomas

Jim Thomas

Executive Director – Strategic and Board Communications, USAA
Jim Thomas is currently Executive Director – Strategic and Board Communications at USAA in San Antonio, Texas. In this role, Jim develops corporate messaging to support a wide range of executive and Board communications. Over his thirty-year career, Jim has held various Corporate... Read More →


Thursday April 21, 2016 9:15am - 9:50am PDT
Elements Ballroom FireSky Resort, Scottsdale

9:50am PDT

Morning Refreshments & Networking Break
Get up and stretch, enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday April 21, 2016 9:50am - 10:10am PDT
Elements Ballroom FireSky Resort, Scottsdale

10:10am PDT

Leveraging Social And Mobile Communications Internally To Build Community, Camaraderie, And Culture
Express Scripts & Bonfyre

With a workforce of over 28,000, spanning across 80 communities around the country – helping everyone feel included, connected, and engaged is not easy. By creating mobile communities for employee groups across Express Scripts, employees are helping to shape and champion a changing and robust culture.

 

Learn how social and mobile internal communications can be catalysts for culture change and community building, and learn how to:

  • Implement social-based communication tools as they are becoming necessary in the modern workplace
  • Pull data from social communications to provide key HR insights and intelligence
  • Engage employees where they are, on their time, and based on their interests – to transform and build culture

Jennifer Pruett, Director, HR Communications

Express Scripts

  

Chris Dornfeld, President and Co-Founder

Bonfyre


Speakers
avatar for Chris Dornfeld

Chris Dornfeld

President, Bonfyre
Chris Dornfeld is the President of Bonfyre - a mobile, social engagement platform used by people, brands and companies around the globe to connect with the people who matter.  Prior to Bonfyre, Dornfeld served in executive roles in several start up companies, including a venture... Read More →
avatar for Jennifer Pruett

Jennifer Pruett

Director, HR Communications, Express Scripts
Jennifer Pruett joined Express Scripts in 2014 as director, HR Communications. A counselor with deep experience in employee communications and human resources, she focuses on translating the company’s total rewards strategy, employee value proposition and employment brand into meaningful... Read More →


Thursday April 21, 2016 10:10am - 10:45am PDT
Elements Ballroom FireSky Resort, Scottsdale

10:45am PDT

MINI-Workshop: Authentic Storytelling In A Digital Age -- How To Get Your Message Seen, Believed, And Remembered
AboutFace Media
In this age of 24/7, multi-media, multi-platform communications, getting your message seen—and, more importantly, remembered—is a vital step toward engaging your employees. 

The concept of “Digital Storytelling” is everywhere, but what goes into creating effective, efficient, and engaging story-based video content?  And how can you be sure that content is reaching and impacting your audience?


In this interactive session you will:

  • Learn why story-based content can be a successful development strategy
  • Understand the makeup of engaging, compelling, and authentic stories
  • Know the questions you should be asking before you start and when you are finished
  • Develop cost-effective video content for multiple distribution channels: both internal and external
  • Apply these approaches to your specific content needs

Denise Roberts McKee, COO
AboutFace Media


Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure and... Read More →


Thursday April 21, 2016 10:45am - 11:45am PDT
Elements Ballroom FireSky Resort, Scottsdale

11:45am PDT

Lunch On Your Own - But Not Alone! Reservations Are Booked
Sign up for lunch with a group of your colleagues and peers and continue the conversations!

Reservations have been made at a number of local hot-spot restaurants. Please sign-up at the registration table if you are interested in dining out with a group. The sign up forms will also be passed around the room before lunch.

**Everyone is financially responsible for their own lunch.

Thursday April 21, 2016 11:45am - 1:15pm PDT
Elements Ballroom FireSky Resort, Scottsdale

1:15pm PDT

Creating A Strategic Multi-Platform Internal Brand Plan To Promote Your Brand Across The Enterprise
Scripps Networks Interactive

Scripps Networks Interactive is dedicated to developing creative, trendsetting, original television programming and digital content that celebrates the lifestyle categories of home, food, and travel. Their goal — to build brands for life as they’ve done with flagship networks, HGTV and Food Network. Their determination to stay on brand is what sets them apart from the competition and is a core concept that has made Scripps Networks today’s leader in lifestyle media.

 

But there is often a price to pay when corporations experience rapid growth and a stronger identity within their core brands. That price is a siloed and disconnected workforce that inhibits the free flow of shared communication, ideas and innovation across company lines.

 

To address the issue, the Internal Communications and Employee Engagement team devised an actionable strategic plan to close the gap between the Scripps Networks Interactive (mothership/umbrella) brand and its iconic network brands, as well as bolster company culture.

 

Through corporate social responsibly, diversity and inclusion programs and opportunities for employees to “live the brands,” the company’s culture and identity is re-emerging as the company’s focal point and is being reflected more and more in their audiences, workforce, and business.

 

In this session, you will learn how Scripps Networks Interactive did it all, and how you too can create a strategic brand plan across your enterprise, and learn how to:

 

  • Create alignment – even during rapid growth
  • Break down silos using the right communication channels
  • Strengthen company culture and show employees they are valued
  • Improve new hire experiences, engage employees, and increase retention rates

 

Janet Testerman, Manager, Corporate Communications

Scripps Networks Interactive


Speakers
avatar for Janet Testerman

Janet Testerman

Manager, Corporate Communications, Scripps Networks Interactive
Janet Testerman, a Knoxville, Tenn., native, graduated from Southern Methodist University in 1991 with a BA in Public Relations and is currently getting her Master’s in Strategic Communication from American University.   In February 2012, Janet joined the Corporate Communications... Read More →


Thursday April 21, 2016 1:15pm - 1:50pm PDT
Elements Ballroom FireSky Resort, Scottsdale

1:50pm PDT

Learning How To Rebrand Your Company From The Inside-Out
Intel

For the first time in over a decade, Intel slipped from being one of the top 10 most valuable brands in the world. Their brand value had eroded due to both a decline in the PC and the fact that Millennials grew up in an age without Intel. The vast majority of people only knew Intel as a PC processor company. But in reality, their business extends across other key technology sectors from the data center to wearables, Internet of Things, software, security, and more.

 

To return their brand to a position of strength, Intel knew exactly where to start – with their employees. They set out to rebuild the brand from the inside-out. Hear practical tips and see real examples of how Intel strengthened awareness of the extraordinary range of places and spaces where their technology lives and the impact it has on literally billions of people.

 

Gain a fresh perspective on how you can rebrand your company using your most important asset – your employees, including how to:

 

  • Create an “Inside Out” experience
  • Develop a storytelling hub and social media platform for employees to easily share stories through their social networks about themselves and their organization
  • Launch an internal communications campaign featuring employees

 

Shannon Smith, Director, Employer Branding

Intel  


Speakers
avatar for Shannon Smith

Shannon Smith

Director, Employer Branding, Intel
Shannon D. Smith is the Director of Employer Branding at Intel Corporation. Her 18 year marketing and communications career in the technology industry includes advertising, employer branding, retail promotions, employee communications, recruitment marketing, and strategic planning... Read More →


Thursday April 21, 2016 1:50pm - 2:25pm PDT
Elements Ballroom FireSky Resort, Scottsdale

2:25pm PDT

Back To The Office Action Plan & 'Golden Nuggets'!

  • Share your "golden nuggets" with the group

  • Start an action plan to implement as soon as you get back to the office

  • Leave this conference filled with knowledge and motivation with your new action plan!


Thursday April 21, 2016 2:25pm - 2:45pm PDT
Elements Ballroom FireSky Resort, Scottsdale

2:45pm PDT

End of Conference

Thank you for choosing ALI to connect, collaborate, and learn.
We hope you enjoyed the conference and we are looking forward to seeing you again!

Thursday April 21, 2016 2:45pm - 3:00pm PDT
Elements Ballroom FireSky Resort, Scottsdale