To attract and engage employees voluntarily, without having to use significant bandwidth, a nonexistent budget, or enforcement power, SAP created weekly 60 second videos called “Brand Tips in a Minute.”
These minute videos (not a second longer!) are designed to help employees understand and apply the brand while showing them how to save time and reduce headaches – all while helping to build a stronger, consistent brand.
Implement this award-winning format and other innovative practices like “Training Tuesdays”, “Brand Flashes”, and a “Brand Master” into your internal brand strategy to exceed employee brand engagement goals, including how to:
Joe Pantigoso, Senior Director, Global Brand
SAP
