Scripps Networks Interactive is dedicated to developing creative, trendsetting, original television programming and digital content that celebrates the lifestyle categories of home, food, and travel. Their goal — to build brands for life as they’ve done with flagship networks, HGTV and Food Network. Their determination to stay on brand is what sets them apart from the competition and is a core concept that has made Scripps Networks today’s leader in lifestyle media.
But there is often a price to pay when corporations experience rapid growth and a stronger identity within their core brands. That price is a siloed and disconnected workforce that inhibits the free flow of shared communication, ideas and innovation across company lines.
To address the issue, the Internal Communications and Employee Engagement team devised an actionable strategic plan to close the gap between the Scripps Networks Interactive (mothership/umbrella) brand and its iconic network brands, as well as bolster company culture.
Through corporate social responsibly, diversity and inclusion programs and opportunities for employees to “live the brands,” the company’s culture and identity is re-emerging as the company’s focal point and is being reflected more and more in their audiences, workforce, and business.
In this session, you will learn how Scripps Networks Interactive did it all, and how you too can create a strategic brand plan across your enterprise, and learn how to:
Janet Testerman, Manager, Corporate Communications
Scripps Networks Interactive
