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Strategic Internal Branding
April 19 - 21 in Scottsdale, AZ
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Thursday, April 21 • 9:15am - 9:50am
Developing A Master Messaging Platform To Align Your Organization’s Vision, Brand, & Strategy
USAA

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 Employees across any organization need (and deserve!) to receive clear and cohesive messages anchored to core business goals. Communicators must lead the organization through a process to develop a corporate messaging platform that ties company vision, brand, and strategy together in a way that effectively aligns communications across the organization, and aligns employees with the brand and mission.

 

Learn how the USAA created and managed their corporate messaging platform to ensure brand alignment, including how to:

  • Identify essential elements to build enduring corporate narrative
  • Bring alignment between mission, brand, and business goals – for employees and leadership alike
  • Use the right channels in order to achieve maximum impact

Jim Thomas, Executive Director, Strategic and Board Communications

USAA


Speakers
avatar for Jim Thomas

Jim Thomas

Executive Director – Strategic and Board Communications, USAA
Jim Thomas is currently Executive Director – Strategic and Board Communications at USAA in San Antonio, Texas. In this role, Jim develops corporate messaging to support a wide range of executive and Board communications. Over his thirty-year career, Jim has held various Corporate... Read More →


Thursday April 21, 2016 9:15am - 9:50am
Elements Ballroom FireSky Resort, Scottsdale