Strategic Internal Branding
April 19 - 21 in Scottsdale, AZ
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Thursday, April 21 • 1:50pm - 2:25pm
Learning How To Rebrand Your Company From The Inside-Out

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For the first time in over a decade, Intel slipped from being one of the top 10 most valuable brands in the world. Their brand value had eroded due to both a decline in the PC and the fact that Millennials grew up in an age without Intel. The vast majority of people only knew Intel as a PC processor company. But in reality, their business extends across other key technology sectors from the data center to wearables, Internet of Things, software, security, and more.


To return their brand to a position of strength, Intel knew exactly where to start – with their employees. They set out to rebuild the brand from the inside-out. Hear practical tips and see real examples of how Intel strengthened awareness of the extraordinary range of places and spaces where their technology lives and the impact it has on literally billions of people.


Gain a fresh perspective on how you can rebrand your company using your most important asset – your employees, including how to:


  • Create an “Inside Out” experience
  • Develop a storytelling hub and social media platform for employees to easily share stories through their social networks about themselves and their organization
  • Launch an internal communications campaign featuring employees


Shannon Smith, Director, Employer Branding


avatar for Shannon Smith

Shannon Smith

Director, Employer Branding, Intel
Shannon D. Smith is the Director of Employer Branding at Intel Corporation. Her 18 year marketing and communications career in the technology industry includes advertising, employer branding, retail promotions, employee communications, recruitment marketing, and strategic planning... Read More →

Thursday April 21, 2016 1:50pm - 2:25pm
Elements Ballroom FireSky Resort, Scottsdale