Everyday, Cambia Health Solutions aims to engage their employees in philanthropic activities as a way to help them internalize their corporate values and capture their voices as strong brand ambassadors. Cambia has accomplished this through their signature employee giving campaign, created for showing how communications and philanthropy can successfully drive employee engagement and create a culture of giving that aligns with the organization’s brand.
Find out how your internal brand can benefit from the intersection of philanthropy and communications, including how to:
- Build an innovative and multi-layer communications campaign that incorporates culture-building language and can enable employees to embody your corporate brand values
- Create your internal team with untraditional partners
- Extend your brand to employees through classic PR principles
- Measure your internal brand campaign for qualitative & quantitative results
Alison Arella, Manager of Corporate Social Responsibility
Cambia Health Solutions
