The ability to influence what and how customers purchase and retention decisions are often thought of as “abstract” and “what marketing does.” Yet, deploying brand strategies across an organization is something that every employee can – and should – own. As communicators, it is our job to make the “abstract” more tangible and to clearly explain brand strategy so employees understand how their actions support the brand and directly impact an organization’s success.
Discover best practices and practical tips to communicate your brand in a way that engages employees and encourages them to use brand strategies when making business decisions that impact customers, and learn how to:
Beth Daniels, Brand Strategy Manager
The Standard
