Strategic Internal Branding
April 19 - 21 in Scottsdale, AZ
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Wednesday, April 20 • 10:45am - 11:20am
Integrating Marketing Techniques To Motivate And Engage Employees To Support The Brand And Drive Organizational Success
The Standard

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The ability to influence what and how customers purchase and retention decisions are often thought of as “abstract” and “what marketing does.” Yet, deploying brand strategies across an organization is something that every employee can – and should – own.  As communicators, it is our job to make the “abstract” more tangible and to clearly explain brand strategy so employees understand how their actions support the brand and directly impact an organization’s success.


Discover best practices and practical tips to communicate your brand in a way that engages employees and encourages them to use brand strategies when making business decisions that impact customers, and learn how to:

  • Engage in “Discovery Sessions” that help to move the conversation from “educating and informing” to “action and ownership”
  • Make abstract concepts come to life through gamification
  • Repackage employee feedback into an inspiring tool for managers and other employees
  • Create a themed forum for employees to review progress and celebrate success


Beth Daniels, Brand Strategy Manager

The Standard 

avatar for Beth Daniels

Beth Daniels

Brand Strategy Manager, The Standard
Beth Daniels has been deeply involved in brand strategy her entire career. Currently, she is the Brand Strategist for The Standard, a leading group benefit insurance and financial services company dedicated to providing financial well-being and peace of mind to more than six million... Read More →

Wednesday April 20, 2016 10:45am - 11:20am
Sky Ballroom FireSky Resort, Scottsdale