Strategic Internal Branding
April 19 - 21 in Scottsdale, AZ
Venue, Pricing, & Registration Details
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Wednesday, April 20 • 9:15am - 9:50am
Harnessing The Voice Of Employees To Drive Talent Brand And Business Results

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As companies’ internal brands are becoming increasingly connected to both external and individual brands, the onus to understand each, and be able to tie them together, has equally increased.  By harnessing the wisdom of your employees, you not only gain their perspective on each element of this combined brand story, but give them the opportunity to shape it.

We will build the case for employee feedback, bringing its power to life through real-world examples as well as primary and supporting research. This session will provide you with the knowledge needed to assess your organization’s capabilities with respect to VoE.  You can expect to:

  • Explore the roles of responsibility and influence across brand “circles,” and the array of feedback sources and mechanisms we have to nail down each
  • Discuss the common trip-ups of cadence and questions for employee feedback - what’s “right” for your organization?
  • Learn how to avoid the most common pitfalls when setting up an employee feedback system

Julia Markish, Director, Professional Services, Employee Practice


avatar for Julia Markish

Julia Markish

Director, Professional Services, Employee Practice, Medallia
Julia has a penchant for creating systems and processes that, simply put, make people happier.  She began going down this path when she first encountered NPS during her engagements at Bain, as a Consultant. From the start, she was attracted by the principles that were at the foundation... Read More →

Wednesday April 20, 2016 9:15am - 9:50am
Sky Ballroom FireSky Resort, Scottsdale