Strategic Internal Branding
April 19 - 21 in Scottsdale, AZ
Venue, Pricing, & Registration Details
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Tuesday, April 19 • 3:30pm - 5:30pm
WORKSHOP D: Redefine Your Employer Brand And Deliver Your Brand Promise Authentically For Today’s Workforce

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 Today, an employer brand must do more than simply attract people to work. In order to authentically deliver the brand promise and employer must inspire the right people, to deliver the right work, in the right way.


Through hands-on exercises this workshop will provide you with best practices to re-define your employer brand, respond to changes in the employment marketplace, refresh what your employer brand must achieve, and refocus how leadership inspires employees to deliver what your organization (and your brand) promise to customers, including how to:

  • Strengthen the connection between the employer brand and an organization’s customers, specifically to define how employees must deliver what the brand promises to the company’s consumers  
  • Secure real-time qualitative insight into how the employer brand can symbolize what it takes for an employee to “own” this connection with customers
  • Engage and influence how the organization’s senior leadership live the employer brand and what that means to employees, customers, and other stakeholders


D. Mark Schumann, Principal


avatar for D. Mark Schumann

D. Mark Schumann

Principal, re-communicate
D. Mark Schumann, formerly with Towers Perrin, served as the firm’s leader of the global communication consulting business as well as the Managing Principal of its offices in Texas. He and Libby Sartain, former CHRO of Southwest Airlines, introduced the concept of employer brand... Read More →

Tuesday April 19, 2016 3:30pm - 5:30pm PDT
Sky Ballroom: Sun/Moon Room FireSky Resort, Scottsdale