Strategic Internal Branding
April 19 - 21 in Scottsdale, AZ
Venue, Pricing, & Registration Details
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Tuesday, April 19 • 8:00am - 10:00am
WORKSHOP A: Step-By-Step Framework To Implement Effective Internal Branding Processes That Drive Employee Engagement And Exceptional Performance
Inward Strategic Consulting

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Attend this hands-on workshop to learn how your organization can create internal brand strategies and tactics that will drive stronger employee engagement, and commitment to creating exceptional customer experiences and delivering on your brand promises.


The approaches discussed in this session will help you create a culture in which employees are engaged and inspired around a common vision, strategy, and brand promise and will help you align the attitudes and behaviors of employees to drive growth and activate your strategy and brand promise, in addition to:

  • Learning a step-by-step framework for effective internal branding (theory, messaging, tactical planning, program management & measurement processes to track results and impact)
  • Developing a message architecture–process of building a comprehensive internal message that is clear and understood, relevant, personal – and drives the right behavior required to deliver on your brand promise and business strategy
  • Creating a message matrix – understanding the value of communicating the right message, to the right audience, at the right time
  • Communicating internal branding projects to your audience in a meaningful way by understanding the importance of tactical resonance and message relevance
  • Using a codified, proven process for creating sustainable employee engagement and brand alignment
  • Implementing a process for creating tactical plans that drive greater employee participation and buy-in
  • Engaging employees via social media and gamification to create engagement with fun and excitement
  • Aligning your internal messaging and branding with your external brand position and promise


Rick DeMarco, Managing Director
Inward Strategic Consulting

avatar for Rick DeMarco

Rick DeMarco

Managing Director, Inward Strategic Consulting
Rick is a strategic business leader with a proven track record of motivating and inspiring people to achieve exceptional results in a changing environment.  He has held senior leadership roles in industry leading companies like Carrier, KitchenAid, and HP in marketing, general management... Read More →

Tuesday April 19, 2016 8:00am - 10:00am PDT
Sky Ballroom: Sun/Moon Room FireSky Resort, Scottsdale